![Two new Comfort innovations on a washing machine surrounded by flowers.](/content-images/92ui5egz/production/b2e1d5ac3ec1dcd1f404ef009f689b0aea8c70bb-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format)
The fabric enhancer market is changing. Here’s how we’re responding
Several major trends are influencing the fabric enhancer market right now. The increasing use of short wash cycles, more clothes being made from synthetic fibres and the desire for sophisticated fragrances. New launches from Comfort answer these consumer needs.